The purple poppy project

The purple poppy project


18 June 2018


Best Selling Author Hannah Russell and Little Alf release clothing range to support Brooke Action for working horses and donkeys.

The Purple poppy Project

Best Selling Author Hannah Russell and Little Alf release clothing range to support Brooke Action for working horses and donkeys.

Hannah and Little Alf became Brooke ‘Every Horse Remembered’ Ambassadors at the start of 2018, the campaign is marking 100 years since the end of world war one and is about raising awareness for the millions of horses, donkeys and mules that gave their lives in the first world war, as well as the millions of equines that still work around the world today.

As Ambassadors Hannah and Little Alf are highlighting the heroic struggle of working horses past and present.

Through their roles as ambassadors Hannah came up with the idea of creating a design which could be put on to clothing and merchandise to remember the horses who lost their lives.

Hannah said ‘I already have a selection of Little Alf clothing which sells really well, I thought it would be a nice idea to create a special limited edition design which would help Brooke. The design is really special and I think it will be great to create awareness for the campaign and for the future of working horses and donkeys’

The design is Little Alf holding a purple poppy. The purple poppy symbol was created in 2006 to remember the animal who lost their lives in the war.

The design can be found on men’s, women’s and children’s clothing as well as a small selection of merchandise with 20% of every sale going back to Brooke Action for working horses and donkeys. You can find & purchase the clothing and products here -

“The Little Alf Purple Poppy clothing collection is too cute for words! Brooke is delighted to have been chosen as the benefitting charity of this extra special range of clothing and to receive 20% of all purchases. We are extremely grateful to Hannah Russell and Little Alf for their very kind and generous donation. I would urge everyone to purchase an item or two!

This support will help Brooke reach many more hardworking horses, donkeys and mules and the people that depend on them for their livelihood in some of the world’s poorest communities. Thank you and good luck with the launch of the clothing range”

Caroline Robertson, Senior Regional Fundraising Officer, Brooke

Brooke is an international charity that protects and improves the lives of the working horses, donkeys and mules that give people in the developing world the opportunity to work their way out of poverty. Over 100 million of these animals are currently working worldwide, earning an income that around 600 million people rely on to put food on their tables, send their children to school and build better futures for themselves and their families. Find out more about Brooke here -

photography - Sue Barratt Cretaive equestrian photographer. 

'Thrilled to have worked with creative equine photographer Sue Barratt for this selection of clothing. Sue is very talented and it was great to work on such a special project together'